Hürlimann, perhaps one of the most iconic beer brands from Zürich had lost their authenticity, and with that, their consumers. The solution was simpler then first expected, so, when others moved forward, we decided to take one step back. The good old logo was brought to life and they embraced their original beliefs of: it just doesn’t get any better. Hürlimann is a beer and only a beer. No more, no less. You won’t find any caramelised hops or crunchy coffee beans floating in the bottom of our bottles, no.
We created a 360 launch campaign for the re-branding, focusing on the things already good that simply does not need to be improved or modernised. Some things should just stay the way they are, and here’s our contribution to protect the city we all love.
In the same spirit, Hürlimann has since its launch campaign in 2017 continued their presence on social media: https://www.instagram.com/huerlimann_bier/
Brand Communication Case Film
Agency: walker Zürich