Hair care brand Syoss wanted to position their products closer to the reality of their consumers. The solution? an unusual film that attempts to capture the pitfalls of a morning commute to work. With little time to prepare themselves for the working day ahead, the day often begins mercilessly for commuters. But at least there’s one thing we don’t have to worry about, that one thing that makes our morning apocalypse just a little nicer: hair care products that gives you salon-beautiful hair every day.
The film was running online, and up to this day, it has reached over 760K views. It gained national as well as international media echo.
https://www.thedrum.com/creative-works/project/walker-zurich-syoss-the-thief
http://theinspirationroom.com/daily/2017/syoss-thief-morning-commute/
Agency: walker Zürich