The Swiss Music Awards is Switzerland’s largest award ceremony for music, and serves to promote the national music scene and showcase its cultural diversity. The three visuals that represented SMA best had to be: Fondue folk, pop and hip-hop. All packed in a fresh and contemporary manner.
The 2016 campaign was launched the weeks before the 9th edition of the award show, consisted of posters, print, films, VIP invitations, as well as a website. Et voila!
Brand Communication Case Film
TVC “Folk-Fondue“
TVC “Pop“
TVC “Hip hop“
Agency: walker Zürich